Sales is the key driver of any business, so this is where we began. Our methodology is to lay a strong foundation with the first step of the organization process, this is sales. We studied their sales processes, evaluated multiple CRMs and chose Pipedrive for is extensibility into other system with Webhooks and API's readily available. Setting up this first step in digital transformation enables further integrations later on down the road into an agile Microsoft Dynamics workplace for orders and operations.